The definition of Branded Entertainment in the USA is broad and getting even broader. Every campaign these days has some type of content that is by its very nature 'branded'.

This campaign takes Branded Entertainment to a whole new level.

We released a 22-minute blockbuster movie designed to rise above all the bits of content out there.

Timed to fit into a 30-minute TV show timeslot (with ads) the film was distributed around the world and aired on Kid's TV.

An epic console video game was created directly out of the real movie footage to complete an entertainment package that took the category to a new level.

The 22 minute blockbuster movie was designed to fit into a 30 minute TV show timeslot and then distributed around the world to air on Kid's TV.

Movie Trailers doubled as traditional TV ads, 'Making-Of' content released through social channels teased the bigger film and an interactive map linked to social channels.

A full advertising campaign surrounded the marquee console Video Game.

22 Minute Blockbuster Movie - (over 4 million unique viewing of 22-minutes of content)

7 episodes

60 minute Making-Of mini-series

An entirely new category of vehicle created for the content; currently in development as a commercially available car.

A brand new category of toy created straight out the marketing - the video game

Fully translated into 31 Languages and distributed to every continent in the world (except Antarctica) - Over 100million impressions

Global Branded Entertainment on a whole new level with one title spanning TV, Cinema, Online and into the video game space.