To demonstrate the speed with which you can get your order with Dunkin' Donut's new On-the-Go app, we introduced the World’s Fastest Dunkin’ Run, partnering with Ellen Brennan, the world’s fastest female wing-suit athlete. In the ad, Ellen uses the app to order from atop a mountain, then flies down and grabs the bag while flying 120mph. To let people imagine themselves as wingsuit athletes, flying alongside Ellen during an exhilarating practice flight, we created a more immersive, 360° VR video experience.

We partnered with Ellen Brennan, the world’s fastest female wingsuit athlete, who jumped from 8,300 feet, flew at 120mph, swooped down and grabbed her order at a cliff-side Dunkin’ store, 5,000 feet above sea level.

Working with the world’s top extreme sports stunt coordinators and cinematographers, we produced online and broadcast content. Then for an even more immersive experience, we created a 360 virtual reality video; letting people imagine themselves as wingsuit athletes flying alongside Ellen during an exhilarating practice flight.

As one of the first brands to use Facebook’s new 360 video feature, the experience created huge excitement, collecting over 7 million views in the first two weeks, driving more to other campaign content, helping to lift the number of new app users by 44%. In addition, the Dunkin’ 360° experience became the most watched 360 wingsuit video in history.