Cannes Lions

WORLD'S LARGEST ESKY COOLER

THE WORKS SYDNEY / BEAM / 2013

Overview

Entries

Credits

Overview

Execution

On Thursday 21st March 2013 Jim Beam, the world’s number one bourbon, continued their history-making trend by taking over Bondi Icebergs pool, transforming the Bondi icon into the world’s largest Esky® cooler.

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