Cannes Lions

WORLD'S LARGEST ESKY COOLER

THE WORKS SYDNEY / BEAM / 2013

1 of 0 items

Overview

Entries

Credits

OVERVIEW

Execution

On Thursday 21st March 2013 Jim Beam, the world’s number one bourbon, continued their history-making trend by taking over Bondi Icebergs pool, transforming the Bondi icon into the world’s largest Esky® cooler.

Similar Campaigns

12 items

STARCOM, Chicago

Authenticity Made by Hand

2020, BEAM

(opens in a new tab)

AB INBEV, Mexico city

Nationalized

2018, AB INBEV

(opens in a new tab)

ENERGY BBDO, Chicago

WHITE WHISKEY

2010, BEAM

(opens in a new tab)

CLICK5, Gliwice

TYMBARK JUICE DRINKS

2010, MASPEX WADOWICE

(opens in a new tab)

JWT/CORPORACION, Montevideo

PEPSI, MIRINDA, PASO DE LOS TOROS, 7UP

2009, PEPSICO

(opens in a new tab)

McCANN ERICKSON ARGENTINA, Buenos aires

INSTITUTIONAL

2008, BEAM

(opens in a new tab)

BBDO ARGENTINA, Buenos aires

DIGITAL UPLOAD SERVICE

2007, BEAM

(opens in a new tab)

STARCOM WARSAW, Warsaw

COCA-COLA LIGHT SOFT DRINK

2007, COCA-COLA

(opens in a new tab)

LEO BURNETT ITALIA, Milan

PAMPERO RUM

2004, DIAGEO

(opens in a new tab)

D'ARCY AUSTRALIA, Sydney

PLANET X

2003, BEAM

(opens in a new tab)

Shortlisted Cannes Lions

OGILVY & MATHER, Paris

PERRIER

2002, PERRIER

(opens in a new tab)

BRAND BUZZ, New york

PUCKER MARTINI

2001, BEAM

(opens in a new tab)