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During the Twitter contest launch phase, Devin SuperTramp created a social post to start the #GEARCHALLENGE contest. Automatically drawn to the contest, the content reached nearly 500 anticipating contest participants and 4.2MM+ social impressions. One winner was drawn and joined in on the production of the stunt.

Reaching a total of 42MM media views and a total of 9.6MM video views, the #GEARCHALLENGE campaign exceeded all performance goals. The contest entry alone received nearly 500 entries from fans across the U.S. reaching 4.2MM+ social impressions. The stunt video became the most anticipated video among Devin SuperTramp's subscribers which received an organic reach of 7.6MM+ views to date. Within two weeks of the stunt video, the Speed Stick Gear YouTube channel saw a 12% subscriber lift as well as the largest growth in followers during the launch of the stunt video within the 6 months.