Branded entertainment in the U.S. is wide open and constantly evolving. The content of this video and its viral success are a testament to the potential of creatively-driven, branded entertainment.

We placed ads for the job online (Google AdWords and Craigslist) and in 14 newspapers across the U.S. We then conducted videoconference interviews and turned them into a YouTube video. Before we could even begin to strategically seed the video, it was picked up by an organic social swell, circling the world through Facebook shares and Twitter mentions.

The YouTube video immediately caught on and became an overnight viral success. With no paid media support, the YouTube video achieved almost six million views in the first two days. It also became the #1 Trend on Facebook, the #1 Worldwide Trending Video on YouTube, a Top 10 Trend on Twitter and 733 million+ pr and social media impressions. Overall, in just one week, the video amassed over fifteen million views. Not to mention being picked up by hundreds of newspapers, blogs, and broadcast news outlets. Cardstore.com saw a 22% increase in sales for the week versus the previous year.