The terror film festival had to have a representative campaign. That’s why we created a strong concept we could adapt to different formats, but above everything, that represents the gender’s spirit. The execution we present is also straight associated to the product.

15 characters capable to transmit terror.15 characters capable to shout, capable of being scared, cry and repeat the scenes until they are perfect. It isn't very easy to find them and even less in a country that doesn't stand out in the genre of Terror. More than 100 people of all ages were seen. Two months of process until finding the right characters.