In support of World Suicide Prevention Day, September 10, 2014, #worthliving was launched to raise awareness about suicide; an issue that plagues every country across the globe. The goal was to break the silence and challenge the stigma of suicide by getting people to acknowledge suicide as a problem and to talk about why life is worth living. Using a simple hashtag as a call to action across social media platforms such as Facebook, Twitter, and Instagram, the public was invited to post pictures and videos expressing why life is worth living. It was inspired by the grieving of one woman and became an 18 million person conversation sharing stories and reasons why every day is worth living.

On September 10, 2014, World Suicide Prevention Day, the #worthliving campaign was launched via Twitter and online at worthliving.today to promote suicide prevention by taking one day to show why every day is worth living. #worthliving invited the world to tag and share images, videos, or words that represent the beauty and meaning of life. By finally talking openly about such a taboo topic, we would start to break the silence and challenge the stigma associated with suicide.

- 1 tweet on 1 day started a worldwide conversation about a subject that is normally shrouded in secrecy and silence

- The first tweet went out at 5 AM. Three hours later, #worthliving appeared on The Today Show, eventually generating 18 million media impressions across the globe

- #worthliving media hits included: PharmaTimes Media, Jewel, Alec Baldwin, Lil Kim, World Health Organization, and many more