In its eighth year as a date on the cultural calendar for music fans worldwide, 2022 Wrapped put on its biggest show ever—giving listeners ways to visualize, discuss, and share their annual recap like never before. Available in 111+ markets, the in-app experience culminated into a worldwide celebration of unique listeners and self expression, reflective of a year of emergence and experiments as we got to know ourselves again.

2022’s in-app Wrapped experience put a playful lens on fans’ year of listening, with explorations in the genreverse, 16 listening personalities, and audio days—visualizing their data in uniquely personal, experimental, and unexpected ways.

We collected evidence across fashion, music, technology, food and entertainment that "good taste" was taking the year off. Instead, people were searching for answers of "what still goes?" by embracing their many layers, likes and quirks. We also observed through social listening that the embarrassing anomalies on Wrapped, like white noise, kids music and guilty pleasure tracks, were one of the most popular reasons that people chose not to share their Wrapped. So, we decided to lean in and celebrate them.

2022 Wrapped playfully highlighted all our quirky intricacies by focusing on one simple truth — that there are layers to all of us. To showcase everyone’s individuality, the design system leaned into multiplicity and plurality. Vibrant monograms were made within a 16x16 grid and consisted of multiple layer combinations. In total, 48 unique compositions were created.

The designs reached over 330M users and were implemented across 111 global markets.

- 156M Engaged Users

- 66.5M shares

- 6.5M social mentions

- 52.5B+ TikTok views (#SpotifyWrapped)

- #1 Trending on Twitter and TikTok