Cannes Lions

Wrapped objects

THE CLASSIC PARTNERSHIP ADVERTISING, Dubai / THE URBAN YOGI / 2016

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Description

Based out of Dubai, The Urban Yogi is a boutique that retails alternate home furniture, accessories and décor. It has its own loyal customer base who frequent the store for its eclectic fares. For its vintage collection, we designed a print campaign that showcased the authenticity of the products. We wrapped each of the product in delivery brown paper and placed it seamlessly in old B/W photographs that represented the respective era.

The campaign's vintage looked pulled the reader's eye and the wrapped object awarded his/her attention.

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