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Up past her bedtime, an adorable little girl compliments her mom’s skin as Mom applies Olay Regenerist at her vanity. The girl innocently asks her Mom where her wrinkles have gone, and Mom responds with a playful “Who cares?” When the girl asks again in earnest, we flash to a remote, spooky cabin where an absurdly wrinkled man watches in the mirror as a new wrinkle appears instantly on his face, then exclaims “Where do these wrinkles keep coming from?!” The film closes with the Olay Regenerist jars and the line “Wrinkles go far, far way.”