Snickers needed to find a way to join the World Cup party with limited budgets and restrictive FIFA guidelines—which included not mentioning ‘World Cup’ in any branded material.

We created a series of promotional posters for the Wrong World Finals jumping off from the wrong hashtags we found online. These were released during finals week. We hijacked trending World Cup topics on social media by tagging shared posters with all relevant World Cup hashtags. Each poster used different styles and mediums to visually show our interpretation of these Wrong World Finals. We also placed posters in underground passes and sports bars to remind people not to watch the wrong match hungry.