Cannes Lions

WWF

LEO BURNETT COLOMBIA, Bogota / WORLD WILDLIFE FUND (WWF) / 2012

Presentation Image
Presentation Image

Overview

Entries

Credits

Overview

Execution

This Christmas, our presents were also a gift to our planet. We transformed a whole newspaper sheet into a gift wrapping paper by publishing a small ad that worked as a gift tag.

Outcome

From a small act big transformations can be created. The idea was uploaded on the Internet, and more than 100 websites and blogs had talked about the simple way you can be ecofriendly.

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