Cannes Lions
LEO BURNETT COLOMBIA, Bogota / WORLD WILDLIFE FUND (WWF) / 2012
Overview
Entries
Credits
Execution
This Christmas, our presents were also a gift to our planet. We transformed a whole newspaper sheet into a gift wrapping paper by publishing a small ad that worked as a gift tag.
Outcome
From a small act big transformations can be created. The idea was uploaded on the Internet, and more than 100 websites and blogs had talked about the simple way you can be ecofriendly.
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