Cannes Lions

WWF

RAPP GERMANY, Hamburg / WORLD WILDLIFE FUND (WWF) / 2011

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Overview

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Credits

Overview

Outcome

The campaign was a resounding success. Bavaria Sonor Musik und Marketing GmbH and Little Tiger publishing companies waived all due copyright royalties. Magazines and newspapers such as Focus, Bunte, Sueddeutsche, Horizont, Dogs immediately agreed to publish this likeable advertisement free of charge.

The special telephone number received over 30,000 text messages through various WWF actions, raising around 150,000 Euros in the process - of which approximately 40% (58,000 Euros) is estimated to have been generated by our ‘Little Tiger’.

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