Cannes Lions

WWF INDIA

OGILVY & MATHER INDIA, Gurgaon / WORLD WILDLIFE FUND (WWF) / 2013

Awards:

1 Bronze Cannes Lions
4 Shortlisted Cannes Lions
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Supporting Images
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Supporting Images
Supporting Images
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Overview

Entries

Credits

OVERVIEW

Description

The challenge was to find a simple solution that could say two things: the role of trees in protecting wildlife and vice versa.

Execution

We found an elegant graphic solution. The images of endangered animals were created using trees. Thus conveying the message that both trees and wildlife need each other.

Outcome

The posters were eye-catching and broke the clutter. It was well-liked and got very good reviews.