Cannes Lions
WWF SOCIAL CAMPAIGN
LEO BURNETT, Milan / WORLD WILDLIFE FUND (WWF) / 2014
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Overview
Entries
Credits
OVERVIEW
Description
WWF gave 80 kids a brief asking them to create the new campaign for WWF.
Execution
For the first time our target was involved in creating its own campaign.
Outcome
What was planned to reach only 80 kids went all over the world and on the major Italian news channel.
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