To cut through the Christmas chaos we created a beautiful video and a moving track to go with it.

We showcased some of nature’s most awe-inspiring landscapes and species to remind people of the beauty of our planet and inspire them to take action.

We chose Burt Bacharach’s iconic song ‘What The World Needs Now Is Love’ which perfectly conveys the sentiment of the campaign as the sound bed to the ad and briefed Will Young to produce a unique emotional rendition of the song to inspire the public.

The campaign was implemented in only 6 weeks.

The content was shot in London and South Africa. Due to a set charity budget and carbon footprint limit a skeleton team were used.

The fantastic 10 sec teaser campaign went out on Channel 4 a week before the main campaign, creating intrigue and hype. The campaign was then launched on the 20th November 2015 with a World Premiere of the video taking over the full 3 minute advert break during the TV show Alan Carr’s Chatty Man- an industry first.

The edited versions, 30 and 60 sec adverts, were shown on over 1,600 Peak time TV slots on Sky, Channel 4 and ITV. The campaign was also supported with a full digital marketing campaign running during November and December 2015.

The campaign was a fantastic success - TV viewing figures hit 26 million, with half of the UK population seeing the advert at least 3 times. On the night web traffic increased by 1,000% driving the most ever users donating a lifetime value of £1.4 million for the charity.

Over 1.3 million people viewed the adverts on social and the #WorldNeedsLove reach was over 8 million. Will Young supported the campaign with a newsletter to his fan base, over 40 posts on social, 220K reach on facebook and 500K impressions on twitter.

A feature in the Metro newspaper reached over 1.6 million people nationally plus the Letter to Editors from Will Young secured 37 pieces of coverage reaching 600,000 readers.