Cannes Lions
Y&R, Sao Paulo / SANTA CASA DA MISERICORDIA / 2012
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Based on the main careers that every child dream about having on the future, we evidenced an alarming fact brought by the NGO Safe Kids. It refers to the following number: Everyday, throughout the world, 1598 boys and 674 girls are victims of fatal accidents. We translate that to 1598 astronauts and 674 ballerinas. Along with that fact, the film brings several animated astronauts and ballerinas, with an instrumental track that resembles kids songs. By the end of it, the message: 90% of these accidents could be avoided.
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