We concentrated our action during 1 month to have impact with the limited budget:•TVoPlay TV (Game TV) – “Week X-Box 4 Interview of “Element X”; spot 10” and 5”; oMTV – spot 10” •Cinemao2 spots– 30”•Indoor oPlasma TV in the cinema – spot 30”•Site – 1 site teaser•Blog•Radioopromotion with X-Box

oIt resulted in an average of 35.000 daily visits to the blog, spontaneous comments in communities, a buzz on the streets, spontaneous virals on the web, 41.439 accesses on You Tube