Cannes Lions

X-MAS

BBDO GERMANY, Dusseldorf / LIDL / 2024

Film
Supporting Content
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Overview

Entries

Credits

OVERVIEW

Background

The task was to create the first global Christmas film for Lidl that would be understood in all markets.

A global narrative pattern, the "hero's journey", serves as the basis for an emotional spot.

In our spot, we send a little raccoon on his very own hero's journey to save Christmas for an entire family with the help of Lidl.

Execution

We were aked to create a very cute and likable raccoon as a photorealistic digital animal.

We quickly realized that we needed to take a thorough approach in each step of the production. We started with traditional 2D sketches, proceeded with a complete previz, created sculpted muscles, dynamic skin and hair simulations, and used stand-ins on set. We did it all the feature-film-way.

Outcome

The film focuses on the special feeling that unites people in many countries at Christmas. It shows the power of a small gesture and creates a cozy, Christmassy feeling in the viewer.

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