The power of ruling the world could become addictive.Incredible insight into the ad-avoiding gamers' minds, and a stunning marriage of email and online interactivity make the fantasy a reality.Giving gamers a choice of 3 famed characters was inspired. After all, what young male wouldn't want to get his hands on Kelly Brook, the curvaceous actress and hottest adrenalin junkie on the planet? Or play football with the style of Veira? Or encounter Bond girls and baddies as the ruthless villain, Goldeneye's Rogue Agent.

Adding the killer choice between power for good and power for evil ensured they were hooked.