A unique interactive experience was created – we constructed five Xbox 360 console bus shelters in downtown Paris. Gamers could test drive the Xbox 360 first-hand, allowing the superior gaming performance to speak for itself. This strategy incorporated the realistic experience of the Xbox 360 into the reality of the urban landscape, while making it fully accessible to pedestrians.

The Xbox 360 OOH was a huge success. The site reached over 1.1 million people with 4,000 interactive trials.The World’s 1st gaming bus shelter attracted huge PR from all broadcast mediums. Press reaching over 2.8 million people alone and registering 700,000 online community and blogging impacts.Xbox 360 Paris sold out.