Objective: Lips is Xbox 360’s karaoke game, and it entered a market already dominated by the competitor’s franchise, Singstar. We were tasked with showcasing this new LIPS franchise in a quick memorable way that cut through the clutter of convention.Solution: We created a character, a set of walking human lips, to be used as our hero. He had to be immediately both memorable and charming. Once established, we created a spot chronicling his offbeat journey to a Lips party, singing the 80s hit ‘Take on Me’ the entire way.