A game that delivers a new gaming experience deserves an equal approach in it's communication campaign. Layar is a brand new mobile technology that allows the user to experience augmented reality. Just like the game, it projects a layer onto the real world as seen through the camera of a mobile phone. The concept was to create a prequel to the new game release by adding an extra level/storyline in real life, in the streets of Amsterdam, by making use of a smartphone (iphone or android) and adding stuff to reality, or AR (augmented reality) as they call it.

The press tour attracted all major press (papers, blogs, tv, radio) in Holland and thus created very good PR value (near 500k euro). Two days after the press, the tour was available for the public. The collectors items T-shirts were expected to be sold out after the first few days. For those who wish to do something different when next visiting Amsterdam. Operation SC Revelation is still live. There was a budget for concept and production of 25.000 euro.