An eye staring through a cell door on a washroom poster above urinals and above cell doors simulated the humiliating experience of being under constant surveillance in a police cell. When the door closed an audio device delivered the sound of a cell door being slammed and locked. A line up height chart was also positioned above urinals. Radio ads were narrated by real police officers in a real police station. Online banners featured moving visuals which at first appear to be a wine glass and bottles but turn out to be test tubes for blood, urine and swab specimens.