Cannes Lions

XPERIA PLAY

McCANN WORLDGROUP, New York / SONY / 2011

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Overview

Entries

Credits

OVERVIEW

Execution

From our launch commercial on the Superbowl, to our Facebook program, to our web film series, all of the work shows the momentous coming together of android smartphone capabilities, and gaming fun. All of the pieces were also designed to be provocative, and generate talk value

Outcome

A as a result of the campaign, it has been a more talked-about device launch than competitors with 10 or 20 times the media budget.

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