Cannes Lions
McCANN WORLDGROUP, New York / SONY / 2011
Overview
Entries
Credits
Execution
From our launch commercial on the Superbowl, to our Facebook program, to our web film series, all of the work shows the momentous coming together of android smartphone capabilities, and gaming fun. All of the pieces were also designed to be provocative, and generate talk value
Outcome
A as a result of the campaign, it has been a more talked-about device launch than competitors with 10 or 20 times the media budget.
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