Xperia Acro S is a water resistant smartphone and Sony Mobile sponsored the movie 'Skyfall'.

Apart from being picked up by media, Xperia Soda Stunt reached 200,000+ YouTube views within the first week, more than 12,000 likes and about 340,000 aired minutes. Sweden’s population is 9m.

Combined with other marketing activities, the Soda Stunt achieved an increase of spontaneous smartphone awareness (+6% to 40%), brand preference (+1% to 12%) and loyalty (+4% to 33%).

*tracked in CMT-tracking for November