Objective: To emphasize that Yahoo! Korea’s ten years are synonymous with ten years of Korea’s internet history. To stimulate Yahoo brand site access via interactive marketing combining the internet, the subway, mobile marketing, and retail outlets.Concept: "to you", a celebration of Yahoo! Korea’s ten years, where the users who helped Yahoo! Korea grow are the stars!Target: The campaign will be carried out focusing on teens to early thirties as the core target, but Yahoo! Landing page aims at a more comprehensive target group, including children and parents.