Brief:Build instant credibility with 18-24 years old music lovers. Encourage sign up to Yahoo! Music Unlimited.

Solution:Leveraging the artwork of Craig Robinson, Yahoo!’s entry into the booming digital music business came in the form of 8-bit pixel rock stars. A fun, irreverent spin on music’s new era, the ‘Minipops” interact and play with the banner while understanding the diversity of fresh new music available through the new service.

Result:The 'This is huge' campaign drove a 50% lifted in one of the core audiences - 18-24 year olds. Click-through rates on banners nearly tripled from previous campaigns.