Cannes Lions
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OGILVY & MATHER, Vienna / YAHOO / 2007
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Overview
Entries
Credits
OVERVIEW
Execution
Next to the motorway A2, just outside Austrian's capital Vienna.Average frequency per day: 100,102 cars.
Outcome
Total costs: €13,000 including production - compared to the average cost of a single-page ad in an Austrian newspaper of €15,000.
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12 items
