With the insights from the new, conscious consumer in mind Yalla sought a design refresh capable of utilising and building on its existing graphic identity. Something recognisable, yet alluring for a new generation. The solution turned into the concept Fruit couture. Re-expressing Yoggi Yalla’s distinct graphic identity with real fruit replacing dated vector illustrations.

Stylish, iconic still-life photographs of fruit designed in a simplistic and pure tonality. We utilized the challenging packaging material by using soft, pastel colours expressing taste in an attractive way.

The task is to place Yoggi Yalla as a more healthy product as been clearly communicated by the new Fruit couture. It’s also become more contemporary through a playful and emotional personality. Launched in early 2016 sales is going according to plan and building the brand in the right direction.