The creative idea was to create an experience that told personal and global stories about how people engage with music using Spotify data.

he site, which is exclusively a WebGL experience, also includes a wide variety of carefully curated cultural and musical stories from the year, which are custom selected and served to each user based on their specific musical preferences and location. Users can also share a variety of dynamically generated cards that summarize different aspects of their listening data for the year. The accompanying media pieces, including digital display and out of home, all play off unique musical insights.

Results

5m+ unique users

500k+ individual shares

Average session duration: 4:27 minutes

Total engagement: 15,500 days