Cannes Lions

YEBISU BEER

HAKUHODO, Tokyo / SAPPORO BREWERIES / 2007

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There is a drama for water drops on cold beer glass.

We made a derby out of the water drops that trickle down the glass. The drop that reaches the bottom first is the winner.You will choose a water drop then of 3 drops. Then the race begins obviously. If you lose, you will probably keep trying until you win. Either way, you always have a good time with good beer. The slogan appears, "Have a good beer time." Beer is fun, even with drops on the glass. We would like beer lovers around the world to know about Japan's premium beer, YEBISU, through this interactive content.

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