We decided to modernize the way of advertize with a multi media campaign: the PaginasAmarillas.es challenge.Loquierolotengo.es: - audience participation, product experience.We launched this website where the audience sent ideas of challenges to a leading national TV program, just joining the PaginasAmarillas.es search pages where they had found all they needed to perform the challenge.Integrated content: The TV show's team selected each day the funniest proposal in order to perform it live.Traditional and out of the bocks campaigns.Events in television, contents in radio, in blogs and social networks, print ads, outdoor, radio and Internet.

During the three weeks ok campaign, we reached:More than 6,800 people validated, 4,365 challenges received in loquierolotengo.es and a total of 9,897845 pages views.Integration in one of the leading TV program, reaching audiences up to 4,933000 viewers and a share of 25.5%.High media coverage, up to a 99.8% in Madrid and Barcelona.