Cannes Lions

YELLOW PAGES ONLINE

ATMOSPHERE CPH., Copenhagen / TDC / 2004

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Overview

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Overview

Description

A banner campaign for The Yellow Pages with the aim of branding the Danish version of the famous telephone directory. To grab user attention, we developed a banner campaign using teaser sentences, which led to a series of unconventional and amusing search results. 'Danish girls take off their clothes' - leads the user to a result page showing a listing of swimming baths.

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