Cannes Lions

YES GOD YES

BANDA AGENCY, Kiev / YES GOD YES / 2019

Presentation Image
Presentation Image
Case Film

Overview

Entries

Credits

Overview

Background

Yes, God, Yes is a new high fashion outlet with insanely insane discounts. When the interiors where almost ready the client reached for us and asked for a provocative and intriguing poster campaign to boost the start of sales. The posters had to communicate high fashion becoming affordable. And not look like an ad.

Idea

In order to underline the low prices but still remain at the fashion territory we mixed high fashion with cheap supermarkets aesthetics. As if Lidl started selling Prada.

Execution

For the opening campaign we designed ironic posters which stand on the verge between cheap and chic. Fashion models in luxurious outfits with pricetag looking stickers on their faces represent an ironic symbol of shopaholism. After all, with discounts up to -85% no one is safe from the disease.

Outcome

The opening was buzzy and the parking lot couldn’t cope with the flow. The next month after the opening the shop attained regular clients, with 40% buying more than 5 pieces of clothes at once. 65% of the clients took part in the loyalty program.