Cannes Lions
RAFINERI, Istanbul / YAPI KREDI KÜLTÜR SANAT / 2019
Overview
Entries
Credits
Background
Yapi Kredi Publications (YKY) is one of the largest, oldest and most prominent publishers in Turkey. Yapi Kredi Publications aims to make literature more popular and to convey literature to more people.
Idea
To make literature more popular, it was necessary to meet people with more literature. The only way to do that was not only books. Because of this reason, the literature was removed from the pages and moved into life with a design project.
Execution
"Sleep" was the subject of the first year. Sleep poems of important Turkish poets were written on bedding sets. Different typographic applications were made according to the feelings of poems. The packages of the sleep sets were designed as the usual book covers of Yapi Kredi Publications.
Outcome
Net results have not been determined.
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