Cannes Lions

YODELLING

BLUE HIVE, Dusseldorf / FORD / 2015

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Everyone who ever had the displeasure of hill-starting knows that this is an especially stressful situation, not just for new drivers but for any driver. Ford Hill Start Assist helps you handle these tricky situations effortlessly.

An everyday improvement such as this is a reason for cheerfulness and joy. According to Wikipedia, joy in alpine areas, a region where Ford Hill Start Assist would come in the most handy, is expressed in a very unique way: yodeling.

So what better way to demonstrate the prowess of the Ford Hill Start Assist than with the help of a real yodel artist?

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