Cannes Lions

YOPLAIT GREEK

OLSON, Minneapolis / GENERAL MILLS / 2012

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Overview

Description

To satisfy both curiosity and hunger, Yoplait Greek launched an advertising and augmented reality campaign called "Greek4Good" in New York City and Chicago. First, we put Greek messages on wallscapes, billboards, t-shirts and even cups of Yoplait Greek, and then we encouraged people to decode the messages via a mobile app. The cities competed over 'doing good' since each message unlocked earned points for their local food shelves. In the end, the Greater Chicago Food Depository received a nice $25,000 donation, courtesy of Yoplait Greek and our new tech-savvy fans. The best way to learn about the campaign is to experience it for yourself. Visit greek4good.com to get the app, and decode the messages in the gallery.

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