Yorkie, the chunkiest chocolate bar, and doing man stuff go hand in hand, so where better to find it than in a place that stores the tools of man stuff, a hardware store? We partnered with a local London DIY shop and got them to stock Yorkie next to workman’s tools such as wrenches, hammers, and spanners.

Customers were given a nice chocolate surprise, whilst the brand’s endline ‘Man fuel for man stuff’ was clearly underlined. Men (and women) could get their tools for the job, and also the fuel they needed to get the job done.