You - a declaration of love.

Dedicated to all women in the world.

Watch how love creates beauty: A story about a man, a woman, flowers and the little things that make us fall in love with someone. Not just on Valentine's Day, but every day.

A man is planting bulbs in autumn, caring for them in winter and finally making a beautiful floral marriage proposal in spring: The flowers create "Marry me". While the flowers are growing we witness the loveable character of the woman in his wholehearted love declaration, and as part of her personality, her beautiful hair.

The viral video hosted on the Schwarzkopf YouTube channel has by now 12,191,837 views, with most views received within the first 7 days – 12,098,669. The viral had high impact on consumer awareness towards the brand, as well as Schwarzkopf overall, with a 413% increase of YouTube subscribers (2,800 to 11,581). Distribution data shows that the video was seen by a high number of people all across the globe and the relevant target group. In addition the vital received strong media response and was featured by international press, as well as advertising press.