Cannes Lions

You Can't Overcook Christmas

BMF, Sydney / ALDI / 2022

Film

Overview

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Overview

Execution

It’s easy to talk ourselves out of trying something a bit surprising at Christmas.

Something a bit new. A bit bonkers. It’s a big day. We don’t want to get it wrong, after all.

We decided it was up to ALDI to give everybody permission to swing big this year. The most overcooked campaign ever got Aussies to forget perfectionism and let loose. We enlisted the help of Darude and overcook his Sandstorm anthem. Added as much neon, lasers, sherry, and fire as legally possible, then blasted this across every screen and airwave to set the mood. From birds inside birds to ridiculously low-priced French champagne, this year ALDI’s proving that you can’t overcook Christmas. You’ll never look at nan’s pudding the same way again.

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