Cannes Lions

You Got This: The CF Transition Tool

NO FIXED ADDRESS, Toronoto / VERTEX / 2022

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Background

Our audience is Patients and Caregivers. Cystic fibrosis requires lifelong treatment and when teens transition from pediatric to adult care, adherence drops sharply. Our adherence tool acknowledges the burden of care for both patients and parents and encourages them to have fun while forming good habits for life.

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