And we decided to get RB brand Gaviscon in on the act.

Gaviscon Antacid is the ultimate remedy for over-indulgence.

So we made our own in-house “You Name It” videos, with a distinct South African flavour and added them to the worldwide mix with traditional local foods.

We tagged the locally-relevant videos with Gaviscon branding and the brand message “OVERINDULGENCE – UNDER CONTROL”.

With views, likes, shares and impressions, our videos found favour with the local South African market. In effect, we turned Shirley Caesar’s ode to food into a cheeky Gaviscon message – and it didn’t cost a cent.