Cannes Lions
GREY BRAZIL, Sao Paulo / SEKRON / 2019
Overview
Entries
Credits
Background
Sekron Digital is one of the biggest security and home monitoring companies in the world. The
brand wanted us to create something bold with a true statement to show people that
protection, safety and security is a huge need for everyone.
So, we came up with a campaign that uses real images to prove our point: even the most well-
guarded or armed places on the planet use cameras and monitoring systems to enable
security. In other words, if even those men need it, then certainly our consumer does too.