Cannes Lions

You Need It

GREY BRAZIL, Sao Paulo / SEKRON / 2019

Digital Proof JPG
Digital Proof JPG
Digital Proof JPG

Overview

Entries

Credits

Overview

Background

Sekron Digital is one of the biggest security and home monitoring companies in the world. The

brand wanted us to create something bold with a true statement to show people that

protection, safety and security is a huge need for everyone.

So, we came up with a campaign that uses real images to prove our point: even the most well-

guarded or armed places on the planet use cameras and monitoring systems to enable

security. In other words, if even those men need it, then certainly our consumer does too.