Eurobest

You never know someone until you dance with them

BBDO PARIS, Boulogne-Billancourt / UBISOFT / 2016

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In this ad we see a teenage boy at his grandmother’s birthday party. As he watches his grandmother dance and enjoy herself we hear his thoughts as he struggles to reconcile her sexy movements with his idea of what a grandmother should be doing. Her dancing shows him a side of his grandmother that he never new existed, a side that only comes out when she dances.

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