Cannes Lions

YOUNG TRAVELLER DISCOUNT

GRANT McCANN-ERICKSON, Colombo / SRI LANKAN AIRLINES / 2008

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b4ur27.com was a travel website created by SriLankan Airlines highly discounted tickets for travellers below 27.Creative execution features a middle-aged man attempting to pass himself off as a 22-year old by adopting what he thinks is 'hip lingo'.

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