Cannes Lions
HILL HOLLIDAY, Boston / DONATE LIFE / 2021
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Right now, 110,000 people in the U.S. are waiting for a lifesaving transplant. Every 10 minutes someone is added to the waiting list, and 20 people die each day because the organ they need is not donated in time. Becoming an organ donor is necessary; still, it's a tough decision, even more so for teens around sixteen to eighteen years old who are given a choice of whether or not to register as an organ donor when applying for a driver's license. Our challenge was to show this target group that their organs could have an amazing life after their lives. So, to help them decide, for the first time, we changed the tone a bit and raised awareness for the cause in a way that teens like most: with humor.
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