Australian high school students get their final results in December, and the top 1% of students will receive scholarship offers to every university in the country. The competition between universities to attract these students is fierce, so our challenge was to get them to choose a Monash University scholarship over every other.

498 unique videos were created, emailed, viewed and shared in just 24 hours. On the morning the students’ results were released, we targeted the top 1% with their own unique videos. Every name was built in Nuke 3D software and placed on its own building to look lifelike. It was then placed in a unique edit timeline. The videos were then emailed directly to each student in a custom-built EDM. The whole process was streamlined by creating purpose-built code, and the result was seamless.