We created YourNameSaves.org, a website that shows names hidden within someone’s full name as a metaphor of all the lives a single donor can save. Because when someone registers their name, that metaphor becomes a reality.

Type in your name and Facebook Connect to see your friends’ names within your own. Roll over each person to see their name and learn more about the impact organ donation. Share on Facebook to automatically tag those friends. Click “Register as donor” to automatically fill most of the registration form with information from Facebook Connect. You can also click “Share” again to see your name as an Email Signature, which you can paste into your email client. Click “Restart” to try other names.

• To date, 19,295 people will be saved or healed as a result of people registering on the website.

• With $0 media budget, the website generated 9 million social impressions.

• The Obama Administration praised the Your Name Saves campaign for its effectiveness in shortening the organ recipient waiting list.