Channel 4 gave us access to their top tier shows relevant to our target audience - women from 18 - 45.

Executions were supported by always-on TV, where viewers of programs based on food, style or parenting were served relevant creatives to the show's genre.

In 6 months, we ran 32 unique contextual adverts across 8 different TV shows on Channel 4, with Mediacom. The partnership successfully changed the perception of Pinterest, from occasional use to a source for everyday ideas.

- After a month, spontaneous awareness doubled

- At the end of the year, it was at 242% higher than launch

- Ad awareness tripled

- Pinterest as 'Great for useful everyday ideas' up by 60%

- Intent to download Pinterest app increased by 132%